Who is buying?
Where are they coming from?
Are they using an agent or shopping direct?
What is their household status?
What is their income status?
How long are they actively shopping?
How many communities are they visiting before they buy?
Master up or master down?
Brick or stucco?
White cabinets or oak?If you have ever guessed wrong and been stranded with the impossible spec, then this section will be invaluable. It is not what we think people want, it is what people are buying. And it is how important these features are in their decisions to buy. All presented, again, by market area and price point, in an easy-to-read graphic format.